Course

  • 1

    Audience Platform, a general overview

    • Introduction

    • First, Second and Third-Party Data

    • Quiz
  • 2

    Inference models

    • Look-alike Modelling

    • Data Enrichment

    • Quiz
  • 3

    exaudi Audience Platform

    • Introduction

    • exaudi Admin Settings

    • exaudi User and Company Setup

    • Quiz
  • 4

    exaudi Audience Platform - Dashboard

    • A 30 Days Overview

    • Quiz
  • 5

    exaudi Audience Platform - Data Ingestion

    • Introduction

    • Tag Builder

    • Tracking Websites and Pageviews

    • Tracking Websites and Custom Events

    • Tracking Ads and Impressions

    • Tracking Ads and Clicks

    • Tracking a DEM and Impressions

    • Tracking a DEM and Clicks

    • Tracking Video Metrics on Advertising campaigns

    • Tags List

    • How to upload offline data

    • File Upload List

    • Quiz
  • 6

    exaudi - Audience Management

    • Introduction

    • Direct Audience

    • Cluster Audience

    • Persona Audience

    • Composite Audience

    • Segments Overlap Chart for Composite

    • Twin Audience

    • Imported Segments

    • Audience Analyse

    • How to Manage Audiences

    • Match Rate Overview

    • Quiz
  • 7

    exaudi - Audience Activation

    • Audience Sync

    • Quiz
  • 8

    exaudi - Insights

    • Insights
  • 9

    exaudi - Configuration

    • Configurations
  • 10

    exaudi Plugins

    • Custom Taxonomy

    • Neodata Group Toolbox

    • Quiz
  • 11

    Certification Exam

    • Final Exam